We’re all excited by something new. Would the New Testament have caught on if it had been called “The Old Testament Part 2- this time it’s peaceful”?
In our shop, we are constantly looking for new lines and new ranges from existing suppliers to keep our regular customers interested. It's fascinating how even the best sellers start to flag after a while, as the Star becomes the Cash Cow and then declines into Dog status on the classic Boston Matrix marketing tool.
So we'll be off to various trade fairs over the next few months in search the next Stars.
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