Innocent Until Proven Guilty?

The son of a family friend was recently accused of a crime. There was no proof, simply one person’s word. The police arrested him in the middle of the night, seized his clothing then released him on bail. Despite him being a minor and despite guidelines that state such people should be dealt with quickly, it took five months before they finally decided they had no evidence on which to charge him. (I could add that the ‘witness’ turned out to be totally unreliable.) Then, when he went to collect his clothes, they handed them over in large brown bags marked ‘Police Evidence’ and ‘Prisoner Property’ to carry through the streets. All in all, it was a highly traumatic experience for a young person who has always been law abiding.

The police should ask themselves whether treating an innocent young person like a criminal, especially after there is no doubt of his innocence, is likely to encourage him to regard the police as worthy of support in the future. A commercial company offering this kind of customer service would be damaging its brand and risk going out of business.

Joss Stone Makes The Flake Ad

I love the new Cadbury's Flake TV ad featuring Joss Stone. It perfectly recreates the style of a fly-on-the-wall documentary about making a record. As the recording progresses, there's a slight problem necessitating a pause. During the break, Ms Stone idly picks up a Flake and casually sings, as any of us might, the well-known jingle in her inimitable voice. Instead of putting the bar straight into her mouth as you would expect from the previous ads, thus rather obviously suggesting fellatio, she breaks off a small piece and eats it. The coup de grace is when she looks down and casually flicks off some crumbs from her front, which anyone who's eaten a Flake can relate to.
Perfect in every way- beautifully structured; referring to the universally known Flake ads tradition while at the same time undermining it for a modern audience; and the self deprecating humour at the end that makes a real connection. See it and lots more TV ads at Guardian Media's Creative Lounge

What's your real voice?

I was watching a documentary on Al Bowlly, a great crooner from the 1930s, who briefly rivalled Bing Crosby in popularity. I think it was Carrie Grant who commented that at a certain stage he found his own voice- that unique personal quality, she said, that makes a singer seem 'real' to his or her audience. The same is true of writers, painters and any other kind artist. It struck me that this is very like finding the Unique Selling Proposition for your business product. Of course, in the case of business, it's easily squandered if you disrespect it by, for example, using the name to sell other inferior or barely related products.