You'll Either Love Or Hate This Advertising

I myself don't love or hate Marmite- I can take it or leave it. Nevertheless I congratulate DDB, the marketing people, for their Marmite campaign. I can't remember a concept that has so entered the national consciousness. I'm not talking about memorable slogans, of which there have been quite a few. I mean the way the brand name has become shorthand for an idea. I've lost count of the number of times I've heard or read someone say, 'It's like Marmite', often without even the 'love it or hate it' explanation.
It's the Holy Grail for marketeers to create something that so gets into people' brains. 'Gifts As Unique As You' is my best effort so far for our shop Your Life Your Style. Regarding our best selling products, Steiff offer 'For children, only the best is good enough', Ashleigh & Burwood fragrance lamps go for 'Parfum. Inspiration. Emotion' and Dora Designs go for 'Uniquely Different Gifts'.

All Dora Designs Animal Door Stops Are Equal But...

Returning to the theme of my last blog, Dora Designs animal door stops are a case in point. They are definitely among our 20% of products that are responsible for 80% of Your Life Your Style's sales. But once you analyse them, you find that 20% of the animals are responsible for 80% of the door stop sales.