I myself don't love or hate Marmite- I can take it or leave it. Nevertheless I congratulate DDB, the marketing people, for their Marmite campaign. I can't remember a concept that has so entered the national consciousness. I'm not talking about memorable slogans, of which there have been quite a few. I mean the way the brand name has become shorthand for an idea. I've lost count of the number of times I've heard or read someone say, 'It's like Marmite', often without even the 'love it or hate it' explanation.
It's the Holy Grail for marketeers to create something that so gets into people' brains. 'Gifts As Unique As You' is my best effort so far for our shop Your Life Your Style. Regarding our best selling products, Steiff offer 'For children, only the best is good enough', Ashleigh & Burwood fragrance lamps go for 'Parfum. Inspiration. Emotion' and Dora Designs go for 'Uniquely Different Gifts'.
No comments:
Post a Comment