Flybe Leave Me Wanting

It just seems like tales of poor service from big companies just keep on coming. I booked some airline tickets with Flybe. I really dislike Flybe because, like RyanAir, they charge you for usingyour credit/debit card but I had no choice because I needed to go from Southampton to Perpignan. When I received the confirmation they suggested I might like to hire a car from their partners Avis. So I clicked on the link and entered my details including flight arrival 3.20 Saturday, only to find the Avis office at Perpignan Airport closes at 2.30 (remember when they used to try harder?). The words right hand and left hand come to mind.

Hotel's Reputation Goes Down the Toilet

There are always two paths you can take- the one that wins customers and the one that loses them.

After queuing for 20 minutes to check in at The St Johns Hotel (part of the Principal Hayley group) in Solihull because there was only one receptionist, my wife and I were finally issued with our key cards. When we got to the room, I unlocked the door and my wife went in first to be greeted by a man sitting on the toilet! She screamed, he looked shocked and we beat a hasty retreat. How could we have been given a room that was already occupied? The receptionist was very apologetic but we never got a satisfactory explanation.

I think if I’d been the receptionist I would have told the manager what had happened so s/he didn’t find out first from the guest. As the manager, I would have personally apologised to all concerned and given some compensation for what was a hugely embarrassing experience. That would have turned a memorable story into one that reflected well on the hotel. As a footnote, we were given our own room eventually so we didn’t have to share- and Solihull is very nice.

The PR In Front Is Not Toyota

It's one of the basic rules of PR that if you’ve got a problem you admit everything, apologise and get on with fixing it preferably with generous compensation. Excuses, delays or, perish the thought, cover ups are always a mistake. Hard to believe then that a company as clever and experienced as Toyota could make such a mess of dealing with the technical problems with their cars.

At Your Life Your Style we needed to make some apologies just before Christmas. A couple of our deliveries went astray in the great freeze. As soon as customers informed us of the problem, we apologised and sent replacements along with a refund of the carriage cost and a small gift.

I like the way shops like Waitrose and M&S give you a refund and a replacement if you find something wrong with their food. Not so good was the service at Boots in Romsey last Sunday when I was waiting at the medicines counter. A pharmacist was busy nearby sorting prescriptions which I assumed he couldn’t leave unattended. An assistant at the next counter was involved in a long transaction. When she’d finished she came over only to say she wasn’t authorised to sell medicines. She went to get another assistant.

When I complained that I’d been waiting over five minutes, the new assistant said ‘You could have shouted or told the pharmacist.’ An astonishing response that assumed I knew the first assistant couldn’t serve me, that the pharmacist wouldn’t call someone without needing to be nudged and that I would want to be shouting ‘Shop!’ ‘Sorry’ was the one thing she wasn’t.

Would You Sell £25,000 Solar Panels To An 82 Year Old ?

Even the noblest of causes offers cynics an opportunity for gain. And its supporters aren't always as noble as the cause. Green issues are a case in point. There's a whole green industry anxious to exploit our desire to help the planet and save on energy costs.
Solar panels seem like a great way to avoid wasting the earth's natural resources. So far so good, but if you've got solar panels to sell, you'll want to appeal to more than altruism. So what about good old fashioned greed?  Suggest the customer can save money as well as the planet and the sale is assured. Even if they'll never save enough to pay for the huge cost of the panels.
One sales rep recently tried to sell top of the range panels to an 82 year old I know. The kind of panels that generate electricity, enough to cover your own use and leave some over to sell to an electricity company. Only £25,000 (which is already £9000 more than the highest price I could find on the web). Even on the salesman's own figures, it would take 20 years to pay back the cost, let alone the lost interest on savings. Remember he's talking to an 82 year old.
Then there's scientists so desperate to prove their case that they massage the figures and eco warriors who fly on private jets to campaign the cause. Yet the fact is, just because there will always be unscrupulous or stupid people who attach themselves to a cause, it doesn't make the cause unworthy. Just as a few fanatics are being used to discredit a whole religion, so we should be aware that climate change sceptics will use any bad behaviour by 'greens' to create doubt about the need to take action on damage to the environment.
Having been in marketing for much of my life, I'm aware that, because of some unethical types, there's an assumption on many people's parts that marketing is about lying, saying anything to sell your product. My own experience is that marketing is about finding a truth within the product that will connect it to the potential purchaser.Add to which, you can't build a longterm reputation on lies. The problem with environmentalists being discredited by a few bad apples is that it doesn't just affect a few sales, it could damage all our futures.