If I phone you up to buy something from you, is it good customer service to make me listen to an advertisement and to charge me at a premium rate for the privilege? Obviously not, yet that’s exactly what Airmiles did when I phoned their 0870 number to book some Eurostar tickets (which you can’t do online). If they want to sell me a credit card, that’s fine but they should do it on a freefone number. After holding for a couple of minutes, I decided to go to saynoto0870.com to get the lower cost number local exchange number which incidentally is 01925 866000.
I started getting my Tesco Clubcard points converted to Airmiles because they seemed like better value and so it has proved. I booked flights to Paris because Eurostar was too expensive. For just over 2500 miles, I saved £150 on flights. This values the Airmiles at 6p each. For every £2.50 in Clubcard vouchers, you get 60 miles or £3.60 at the rate I got, so that is good value unless you use up all your extra value in 0870 charges.
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