Monday, June 25, 2007

Cricket Ticket Sales Score A Duck

I went to my first cricket match in 40 years last week. Well, not a proper cricket match- a Twenty20 game which has none of the cat-and-mouse excitement (for which, read 'boredom', unless you're very keen) of first class cricket but is an edge-of-your-seat hit-and-run event.

So the game was fun. But. What was disappointing was the Hampshire Rosebowl's sales set-up. Although we wanted to book well in advance and the date was known well ahead, it was only a month before that it finally went on sale Even a week before, the ticket office were uncertain about exactly when we would be allowed to buy tickets. This is not the way to sell tickets. Always have the Action available when you stimulate the Desire.

Then there's the website. Try to buy tickets by clicking on a specific game and you are still sent to a general online booking page which you then have to click to book tickets for your chosen game. Did whoever designed it actually try to use it?

Perhaps you'd prefer to book by phone. So you call the (premium rate) number given on the website, which I did four times during their opening hours, and only ever got a pre-recorded message directing me to, you guessed it, the website.

Do these people want to sell tickets?

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