That means make sure your marketing is line with the company’s objectives. It’s wasteful and bad for your employment prospects if you trying to position the product as cheap and cheerful when the company wants it to be seen as top quality and exclusive.
It means making sure your marketing doesn’t sacrifice long term aims for short term gains. Don’t cut prices to gain sales now if it’s going to compromise your product’s image.
It doesn’t mean taking your eye of the detail of what you’re doing now. However, don't let your marketing meander all over the place. Everything little thing you do should be informed by the long term strategy.
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