My wife and I own Your Life Your Style, a shop based in Winchester and online, selling designer accessories for people and their homes. We also own The Lewis Experience, a Marketing and PR company specialising in entertainment and SMEs. We used to work in theatre marketing and played a key role in the success of The Mayflower Southampton.
In this blog, I share a few observations on retailing, marketing, PR and the arts.
Wednesday, February 14, 2007
Love Marketing
The marketing of Valentine’s Day relies on the two great motivators- fear and greed: the fear of the wrath of your significant other if you don't give a large card or gift; the greed at the prospect of a little romance (oh all right, sex) if you do.
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