Monday, July 31, 2006

French Lessons in Web Marketing

Just back from a lovely holiday in the South of France. Thanks to cheap Flybe flights (under £100 if you book early) from our local airport to Perpignan, we’re becoming very familiar with the bit of Mediterranean France near to the Spanish border. Our villa was in the Corbieres hills looking across a rugged, tranquil valley at one of the many ruined castles in the area. The highlight of our holiday though was a trip to Carcassonne, a huge intact walled medieval city high on a hill. It was like going back 800 years.

While in the region, we went to a couple of chateaux to try the wine. If you eat at L’Hospitalet, they let you drink as much of and as many of their wines as you like for free. If you like one, you can buy a case in the shop next door. An excellent marketing ploy.

The best meal we ate was at the restaurant attached to the Lastours chateau. It was called La Bergerie and as long as their superb chef Philippe Singer remains there, you won’t be disappointed. When we got back home, I wanted to tell everyone about it so I tried to find its website. It doesn’t have one! But worse, Google turned up a local English-speaking residents’ website where a few months ago members were busy slagging off the food there, I guess before Philippe arrived. As I suggested in a previous blog, this is the future of word-of-mouth and it shows you have to make sure you know what people are saying about you online and engage positively with them.

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