I always look forward to receiving the Southampton Harbour Lights Picture House brochure each month. When the June issue arrived, I was excited to see they are screening Top Hat on 10 June, so I phoned the box office to book tickets, only to be told it doesn’t go on sale until 5 June. Golden rule: don’t advertise something you can’t sell.
My wife found the opposite problem. She bought the June issue of Good Housekeeping on 27th May only to find that a readers’ offer from M&S ran out on 23rd May. She phoned GH to complain but the person she spoke to couldn’t care less, arguing that the issue had appeared in early May.
Two good examples of how to piss off your customers.
My wife and I own Your Life Your Style, a shop based in Winchester and online, selling designer accessories for people and their homes. We also own The Lewis Experience, a Marketing and PR company specialising in entertainment and SMEs. We used to work in theatre marketing and played a key role in the success of The Mayflower Southampton. In this blog, I share a few observations on retailing, marketing, PR and the arts.
Thursday, May 31, 2007
When is June?
Labels:
advertising,
brand image,
customer service,
marketing
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