My wife and I own Your Life Your Style, a shop based in Winchester and online, selling designer accessories for people and their homes. We also own The Lewis Experience, a Marketing and PR company specialising in entertainment and SMEs. We used to work in theatre marketing and played a key role in the success of The Mayflower Southampton. In this blog, I share a few observations on retailing, marketing, PR and the arts.
Wednesday, June 30, 2010
Diesel Ad Campaign Far From Stupid
Congratulations to Diesel on a great advertising campaign culminating with the perfect result- a ban by the Advertising Standards Authority. Ban aside, Diesel's poster/print ad campaign is well worth a look for its humorous concept (who cares about those clever types, it's good to be stupid), perfect targeting (people who think of themselves as young and individualistic) and immaculate execution (beautifully set up and shot tableaux). And it shows off the product.
Labels:
advertising,
Diesel,
marketing,
posters,
publicity
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment