It's not just a catchphrase...

An article in The Guardian last week heralded the death of catchphrases in the age of advertisements that sell stories, feelings and images. I think there'll always be room for a memorable phrase that encapsulates a brand. 'It's not just food, it's M&S food', 'I bet he didn't go to Specsavers' are just two recent successes that show the catchphrase is alive and well.