Showing posts with label Toyota. Show all posts
Showing posts with label Toyota. Show all posts

Tuesday, February 16, 2010

The PR In Front Is Not Toyota

It's one of the basic rules of PR that if you’ve got a problem you admit everything, apologise and get on with fixing it preferably with generous compensation. Excuses, delays or, perish the thought, cover ups are always a mistake. Hard to believe then that a company as clever and experienced as Toyota could make such a mess of dealing with the technical problems with their cars.

At Your Life Your Style we needed to make some apologies just before Christmas. A couple of our deliveries went astray in the great freeze. As soon as customers informed us of the problem, we apologised and sent replacements along with a refund of the carriage cost and a small gift.

I like the way shops like Waitrose and M&S give you a refund and a replacement if you find something wrong with their food. Not so good was the service at Boots in Romsey last Sunday when I was waiting at the medicines counter. A pharmacist was busy nearby sorting prescriptions which I assumed he couldn’t leave unattended. An assistant at the next counter was involved in a long transaction. When she’d finished she came over only to say she wasn’t authorised to sell medicines. She went to get another assistant.

When I complained that I’d been waiting over five minutes, the new assistant said ‘You could have shouted or told the pharmacist.’ An astonishing response that assumed I knew the first assistant couldn’t serve me, that the pharmacist wouldn’t call someone without needing to be nudged and that I would want to be shouting ‘Shop!’ ‘Sorry’ was the one thing she wasn’t.