I was watching a documentary on Al Bowlly, a great crooner from the 1930s, who briefly rivalled Bing Crosby in popularity. I think it was Carrie Grant who commented that at a certain stage he found his own voice- that unique personal quality, she said, that makes a singer seem 'real' to his or her audience. The same is true of writers, painters and any other kind artist. It struck me that this is very like finding the Unique Selling Proposition for your business product. Of course, in the case of business, it's easily squandered if you disrespect it by, for example, using the name to sell other inferior or barely related products.
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