Ravello is a village in the mountains of the Amalfi coast. They don't seem to do a lot to market themselves, even the signage is poor, but Ravello has a clear brand- "a tranquil place for relaxation". It shows that you end up with an image even if you do nothing. And there's no questioning Ravello's popularity, which makes it wise to venture up the steep, winding roads in Spring or Autumn.
It's a wonderful place to chill out, sipping a glass of wine or coffee in the Piazza or strolling round the numerous gardens. Ravello's main cultural activity is provided by the Concert Society who promote twice weekly events in the gorgeous Villa Rufolo. Did a clever marketeer advise them that classical music would be the perfect choice to enhance its brand image? I somehow doubt it.
Best of all on our recent visit was the view from our balcony at the Hotel Parsifal, a lovely family-run establishment with an excellent restaurant.
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